TOP 26 CRMs for Marketing: Ranking and Selection
TOP

Choose a CRM Without Mistakes

№1

CPAshka

CPAshka - CRM for dropshipping in Ukraine. Automate dropshipper accounting, simplify marketing, and increase profits. Effective order management and analytics in one place.

Main Advantages

  • Payment automation. Accurate calculation of dropshipper rewards, without manual labor.
  • Real-time reporting. Track efficiency, analyze sales, make decisions quickly.
  • Convenient dropshipper management. All information in one place, status control, communication.
  • Cost optimization. Reduce administration and human resources costs.

Main Parameters

  • Marketing automation
  • Accounting for dropshippers
  • User-friendly interface
  • Reporting and analytics
  • Integration with platforms
CPAshka
№2

LP-CRM

LP-CRM is a CRM system designed for product business, e-commerce and service sector. Optimize marketing campaigns, increase sales and improve communication with customers. Sales funnel automation and results analytics.

Main Advantages

  • Sales growth. Automate the funnel, increase LTV, attract more customers.
  • Easy integration. Quick connection to your services and platforms.
  • Automation of routine. Forget about manual data entry, focus on strategy.
  • Full analytics. Track KPIs, analyze campaign performance, make data-driven decisions.

Main Parameters

  • Marketing automation
  • User-friendly interface
  • Integration with platforms
  • Performance analysis
  • Customer support
LP-CRM
№3

amoCRM

amoCRM - a CRM system with a focus on messengers. Automate marketing tasks with chat funnels, bots, and omnichannel dialogues. Engage customers where they are - in chats!

Main Advantages

  • Chat funnels. Automate communication with customers at every stage of the funnel.
  • Omnichannel. All chats with customers - in one window, not a single request will be lost.
  • More leads. Integrate bots to attract and qualify potential customers 24/7.
  • Sales are growing. Focus on dialogues leads to increased conversion and customer loyalty.

Main Parameters

  • Omnichannel communication
  • Sales funnel automation
  • Integration with messengers
  • User-friendly interface
  • Analytics and reports
amoCRM
№4

Nutshell

Nutshell: CRM + email marketing, created for B2B teams. Simplify marketing and sales with an intuitive platform that helps build strong customer relationships and increase profits.

Main Advantages

  • Simple integration. Easily connect to existing tools.
  • B2B focus. Created for the needs of your business.
  • Email marketing. Everything you need for email campaigns in one place.
  • User-friendly interface. Intuitive design for the whole team.

Main Parameters

  • Intuitive interface
  • Email marketing
  • Sales automation
  • B2B orientation
  • Simple integration
Nutshell
№5

Creatio (Sales)

Creatio (Sales) - low-code CRM platform for marketing and sales automation. Optimize marketing campaigns, manage leads, and increase conversion with Creatio's intelligent tools.

Main Advantages

  • Marketing Automation. Automate routine tasks to focus on strategy and creativity. Attract more leads!
  • Flexible settings. Customize processes to meet your business needs without code. Adapt the platform to market changes.
  • Easy data management. All customer information in one place. Easy access and analysis for better results.
  • Quick implementation. Integrate Creatio (Sales) into your existing infrastructure effortlessly. Start benefiting immediately!

Main Parameters

  • Marketing Automation
  • Low code, flexibility
  • 360° customer profile
  • Communication personalization
  • CRM analytics and reports
Creatio (Sales)
№6

Streak CRM

Streak CRM - A CRM system that integrates into Gmail, ideal for marketers. Customizable sales funnels, email tracking, and process automation - all in your inbox!

Main Advantages

  • Integration with Gmail. Work with clients directly in Gmail, without switching between tabs.
  • Custom funnels. Create funnels that meet your unique needs.
  • Collaboration. Easily share information and collaborate with the team.
  • Email automation. Set up automatic responses and reminders to not miss anything important.

Main Parameters

  • Integration with Gmail
  • Custom sales funnels
  • Marketing automation
  • User-friendly interface
  • Email tracking
Streak CRM
№7

NetHunt CRM

NetHunt CRM is a CRM in Gmail! Manage leads, sales funnels, and automate marketing directly from your email. Ideal for marketers looking for an effective solution for managing customers and deals.

Main Advantages

  • Integration with Gmail. Manage sales, leads, and tasks directly from your email, without switching between tabs.
  • Intuitive interface. Easy to learn and use, even without technical skills.
  • Sales funnel automation. Automate routine tasks and increase lead conversion.
  • Reporting and analytics. Track key performance indicators and make informed decisions.

Main Parameters

  • Integration with Gmail
  • Funnel automation
  • Lead management
  • Reporting and analytics
  • Targeted marketing
NetHunt CRM
№8

KeepinCRM

KeepinCRM is a simple CRM for small and medium-sized businesses that simplifies marketing tasks. Manage customers, tasks, deals, warehouse and finances in one place. The perfect solution for marketing automation!

Main Advantages

  • Everything in one place. Manage customers, tasks, deals, warehouse and finances in a single system.
  • User-friendly interface. Easy to learn and use, even without experience with similar software.
  • Business optimization. Automate routine tasks and increase team productivity.
  • Support for SMEs. A solution designed to meet the needs of small and medium-sized businesses.

Main Parameters

  • Marketing automation
  • Holistic view of customers
  • Reporting and analytics
  • Simple integration
  • Sales funnel optimization
KeepinCRM
№9

KeyCRM

KeyCRM is a Ukrainian CRM for marketing and sales automation. It collects orders from all channels, simplifies communications, manages inventory, and provides powerful analytics for effective marketing campaigns.

Main Advantages

  • Unified center. Manage all sales and communication channels in one place.
  • Automation of routine. Free up team time from repetitive tasks.
  • Understandable analytics. Get reports for effective decisions.
  • Ukrainian support. Fast and professional help from KeyCRM.

Main Parameters

  • User-friendly interface
  • Process automation
  • Integration with channels
  • Marketing data analysis
  • Ukrainian support
KeyCRM
№10

Close

Close - CRM for sales teams specializing in calls and email marketing. Automation tools and telephony integration make it an excellent choice for proactive sales. Simplify customer communication and increase conversions.

Main Advantages

  • Increased sales. Close helps close more deals with automation and a user-friendly interface.
  • Time saving. Automate routine tasks to focus on customers.
  • Improved communication. Call and email integration in one place for better communication.
  • Transparent reporting. Track team performance and predict sales results.

Main Parameters

  • Marketing automation
  • User-friendly interface
  • Email integration
  • Reporting and analytics
  • Customer support
Close
№11

Bitrix24

Bitrix24 - CRM system for marketing, sales and business automation. Tools for email newsletters, audience segmentation, ROI analytics and marketing campaign management in one place. Optimize your marketing processes with Bitrix24!

Main Advantages

  • Все в одному місці. Manage sales, contacts and projects in one Bitrix24 platform.
  • Automation of routine. Set up sales funnels and email newsletters to save time.
  • Clear analytics. Track key indicators and improve marketing results.
  • Convenient communication. Communicate with customers via chats, telephony and social networks.

Main Parameters

  • Marketing automation
  • Convenient CRM system
  • Project management
  • Integration with channels
  • Analytics and reports
Bitrix24
№12

Agile CRM

Agile CRM: A CRM system that unifies sales, marketing, and service. Automate marketing tasks, manage customers, and increase sales in one intuitive interface.

Main Advantages

  • Single platform. Unifies sales, marketing, and customer support in one place for better coordination.
  • Automation. Automate routine tasks to focus on strategy and business growth.
  • Improved analytics. Gain deep insights into customers and campaign performance for better decisions.
  • Personalization. Create personalized marketing campaigns to attract and retain customers.

Main Parameters

  • All in one place
  • Marketing automation
  • User-friendly interface
  • 24/7 customer support
  • Sales growth
Agile CRM
№13

Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales - CRM system for marketing and sales automation. Deep integration with Microsoft 365 and Copilot helps attract customers, improve communication, and increase profits. Optimize your sales funnel!

Main Advantages

  • Understandable integration. Easily combine data from other Microsoft 365 services for better analysis.
  • Copilot AI assistant. Get instant insights and recommendations for successful campaigns.
  • Sales funnel optimization. Personalize the customer journey and increase conversion at every stage.
  • Increased productivity. Automate routine to focus on strategy and business development.

Main Parameters

  • Integration with Microsoft 365
  • Copilot for data analysis
  • Marketing automation
  • Reporting and analytics
  • Communication personalization
Microsoft Dynamics 365 Sales
№14

Binotel SmartCRM

Binotel SmartCRM - CRM for marketers: 360° customer profile, analytics, tasks. Integration with Binotel telephony. Automate marketing and increase conversion!

Main Advantages

  • 360° customer profile. All customer information in one place for a better understanding of needs.
  • Analytics of efficiency. Track campaign results to optimize strategies.
  • Integration with telephony. Calls and messages in one platform for effective communication.
  • Task automation. Set up automatic actions to save time and resources.

Main Parameters

  • 360° customer profile
  • Task automation
  • PBX integration
  • Detailed analytics
  • User-friendly interface
Binotel SmartCRM
№15

Apptivo

Apptivo is a suite of business applications with a CRM core, ideal for SMBs. With Apptivo, you get a powerful tool to manage marketing, sales, and customer support, streamlining all business processes in one system.

Main Advantages

  • Clear interface. Easy to learn and use, no special skills required.
  • Automation of routine. Free up team time to focus on strategy and creativity.
  • Holistic view of the client. All customer information in one place for better communication.
  • Cost optimization. Effective use of marketing budget thanks to Apptivo analytics.

Main Parameters

  • CRM for marketing
  • Process automation
  • Reporting and analytics
  • Integration with tools
  • SMB support
Apptivo
№16

Freshworks CRM (Freshsales)

Freshworks CRM (Freshsales) - CRM for marketing, sales, and customer support. Includes built-in telephony, email marketing, and AI assistant Freddy for automating routine tasks and personalizing communications. Optimize your marketing campaigns and increase conversion!

Main Advantages

  • Built-in telephony. Call customers directly from the CRM, record conversations for analysis.
  • Email marketing. Send personalized mailings, track openings and clicks.
  • AI Assistant Freddy. Analyzes data, gives advice, automates routines to increase efficiency.
  • All-in-one place. Freshsales unites sales and marketing in a single platform.

Main Parameters

  • Marketing automation
  • Built-in telephony
  • AI sales assistant
  • User-friendly interface
  • Performance analytics
Freshworks CRM (Freshsales)
№17

Keap (ex-Infusionsoft)

Keap (formerly Infusionsoft) is a CRM and marketing automation built specifically for entrepreneurs. Automate marketing, sales and get more customers with Keap! The perfect CRM for your business marketing tasks.

Main Advantages

  • Автоматизація продажів. Automate routine tasks to focus on business growth.
  • Personalized marketing. Create customized campaigns that increase customer engagement.
  • Communication optimization. Communicate with customers effectively through various channels.
  • Centralized management. All customer information in one place for better analysis and decision making.

Main Parameters

  • Marketing automation
  • Understandable CRM
  • Customer engagement
  • Sales growth
  • Communication personalization
Keap (ex-Infusionsoft)
№18

SugarCRM

SugarCRM: Flexible open-source CRM, ideal for B2B. Automate marketing, manage leads, and analyze data for maximum efficiency. Optimize your sales funnel and improve customer engagement.

Main Advantages

  • Open Source. Easily adapt to the needs of your business, expand functionality and integrate with other tools.
  • Full customization. Personalize the interface and workflows for maximum productivity of your team.
  • B2B focus. Specialized tools for effective B2B sales management, from leads to deals.
  • Convenient analytics. Get valuable insights about customers and campaigns to improve results.

Main Parameters

  • Open source CRM
  • B2B focus
  • Flexible configuration
  • Marketing automation
  • Sales analytics
SugarCRM
№19

monday sales CRM

Optimize marketing with monday sales CRM! A flexible CRM powered by monday.com that helps your sales team automate processes, track leads, and increase conversions. Integrate with your favorite tools and customize to your needs.

Main Advantages

  • Full integration. Easily connect with other monday.com tools for data integrity.
  • User-friendly interface. Intuitive design for quick learning and efficient team work.
  • Routine automation. Automate repetitive tasks to save time and increase productivity.
  • Personalized solutions. Customize to your needs to optimize sales and marketing.

Main Parameters

  • Marketing automation
  • Integration with monday.com
  • User-friendly interface
  • Analytics and reports
  • 24/7 customer support
monday sales CRM
№20

Copper

Copper is a CRM designed specifically for Google Workspace. Deep integration with Gmail makes it an ideal solution for marketing teams looking to streamline communications and improve email marketing efficiency.

Main Advantages

  • Integration with Gmail. All communication in one place, easy access to data.
  • Automation of routine tasks. Forget about repetitive tasks, focus on strategy.
  • Real-time reporting. Analyze campaign performance and adjust strategy.
  • Simple interface. Easy to learn, quick to get started without training.

Main Parameters

  • Integration with Gmail
  • Marketing automation
  • User-friendly interface
  • Reporting and analytics
  • Lead management
Copper
№21

Capsule CRM

Capsule CRM: Easy CRM for marketing. Manage contacts, deals, and projects in one place. Streamline your marketing efforts and increase sales with Capsule CRM!

Main Advantages

  • Simple integration. Easily connect your favorite marketing tools
  • Convenient project management. Organize projects, track progress and tasks
  • Contact optimization. Store communication history and effectively segment customers
  • Increased sales. Track deals, build a sales pipeline, and close more deals

Main Parameters

  • Simple interface
  • Task automation
  • Convenient customer management
  • Project support
  • Deal tracking
Capsule CRM
№22

HubSpot CRM

HubSpot CRM - a powerful CRM for marketing! Free core, marketing, sales, and support in one platform. Streamline the funnel, automate processes, and attract more customers. The perfect solution for effective marketing!

Main Advantages

  • Free start. The main functions are free, test the platform without risks.
  • Single platform. Marketing, sales, and support in one place for coordinated work.
  • Automation. Routine processes are performed automatically, saving your time.
  • Clear analytics. Track results to improve strategies and increase profits.

Main Parameters

  • Free CRM
  • Marketing, sales, support
  • Tool integration
  • Process automation
  • Analytics and reports
HubSpot CRM
№23

Pipedrive

Pipedrive - CRM designed for marketing and sales. Visualize your deals in pipelines, increase conversion, and control every stage of the funnel. Ideal for automating marketing tasks and maximizing profits.

Main Advantages

  • Clear deals. Visualize sales, control every phase, and increase conversion.
  • Easy engagement. A user-friendly interface and automation will help your team work more productively.
  • Effective analysis. Track key metrics, identify weaknesses, and improve strategy.
  • Automation of routine. Focus on strategy, and Pipedrive will take care of repetitive tasks.

Main Parameters

  • Clear interface
  • Visualization of the sales funnel
  • Automation of routine
  • Integrations for marketing
  • Easy deal control
Pipedrive
№24

SalesDrive

SalesDrive - CRM for online stores that automates marketing, sales, and logistics. Integrations with marketplaces, delivery services, payment systems, and warehouses. Effective customer base management and increased profits.

Main Advantages

  • Automation. Forget about routine! SalesDrive automates repetitive tasks, saving you time and money.
  • Integrations. Connect SalesDrive to everything you need: marketplaces, delivery, payments, warehouse - all in one place.
  • Sales Analytics. Get clear sales reports to make informed decisions and increase profits.
  • Sales Growth. SalesDrive helps attract more customers, retain them, and increase the average order value.

Main Parameters

  • Marketing Automation
  • Integrations for e-commerce
  • Online Sales Tracking
  • User-Friendly SalesDrive Interface
  • Sales Funnel Optimization
SalesDrive
№25

Less Annoying CRM

Less Annoying CRM - the ideal CRM for small businesses that isn't overloaded with unnecessary features. Easy to use, it will help you effectively organize marketing tasks and customer interactions. Try the simplicity that works!

Main Advantages

  • Intuitive interface. Easy to learn, easy to use, without unnecessary features, focus on customers.
  • Centralized database. Keep all customer information in one place, available to the entire team.
  • Improved communications. Communicate with customers more effectively and personally, build strong relationships.
  • Automation of routine. Forget about repetitive tasks, automate processes and save time with Less Annoying CRM.

Main Parameters

  • Intuitive interface
  • Automation of routine
  • Reporting and analytics
  • Integration with tools
  • 24/7 customer support
Less Annoying CRM
№26

Zoho CRM

Zoho CRM - cloud CRM for marketing, sales and service. Automate routine tasks, attract more customers and increase their loyalty. Optimize marketing campaigns and track ROI.

Main Advantages

  • Sales growth. Optimize your sales funnel, find more leads, and close deals faster.
  • Automation of routine. Free your team from repetitive tasks to focus on strategy and creativity.
  • Improving customer service. Provide personalized experiences and prompt support for satisfied customers.
  • A single platform for everything. Manage sales, marketing, and customer support in one place.

Main Parameters

  • Marketing automation
  • Sales funnel optimization
  • Convenient CRM for teams
  • Integration with other services
  • 24/7 customer support
Zoho CRM
Which to Choose?

CRM Systems Comparison

# CRM System Segment Functionality Free Version Minimum Price
1CPAshkaDropshippers, eCommerce, online commerceDropshipper accounting, Marketing automation, Order managementFree for the first 100 leadsfrom $5/month
2LP-CRMProduct business, eCommerce, servicesSales automation, analytics, customer baseFree version up to 50 orders per monthfrom $9/month
3amoCRMSmall business, salesMessengers, automation, omnichannel14 days trialfrom $15/month per user
4NutshellB2B, sales, marketingCRM, email marketing, B2B14 day trialfrom $16/month per user
5Creatio (Sales)Sales, marketingSales automation, lead generation, low codeFree trial accessprice on request
6Streak CRMMarketers, small businessesGmail integration, sales funnels, process automationFree planfrom $59/month per user
7NetHunt CRMMarketing, sales, SMBGmail integration, sales automation, marketing14-day trialfrom $24/month per user
8KeepinCRMSMEs, startupsClients, deals, automation7-day trialfrom 290 UAH/user/month
9KeyCRMSmall business, e-commerceAutomation, integration, analytics14 day testfrom $19/month
10CloseSales departments, B2BCalls, email marketing, automation14-day trialFrom $49/month per user
11Bitrix24Small, medium businessCRM, automation, marketingFree planfrom $61/month (5 users)
12Agile CRMSMBs, startupsMarketing automation, customer management, omnichannelFree plan (up to 10 users)from $8.99/user/month
13Microsoft Dynamics 365 SalesBusiness, sales, marketingSales automation, integration, Copilot30 day testfrom $65/month per user
14Binotel SmartCRMMarketing, sales, serviceCustomer profile, analytics, automation-from 399 UAH/month per employee
15ApptivoSmall business, SMBCRM, sales, marketingTest freefrom $15/month per user (annual payment) or $20/month monthly
16Freshworks CRM (Freshsales)Small business, medium businessCRM, automation, supportFree planfrom $9/month per user
17Keap (ex-Infusionsoft)Entrepreneurs, small businessCRM, automation, marketingTest (free)from $159/month
18SugarCRMB2B, sales, marketingMarketing automation, lead management, data analysisFree testfrom $49/month per user
19monday sales CRMSmall business, salesAutomation, tracking, integrationFree plan (up to 2 users)from $12/month per user (min. 3 seats)
20CopperMarketing, sales, Google WorkspaceGmail integration, email automation, contact management14 day trialfrom $29/month per user
21Capsule CRMSMBs, marketing, salesContacts, deals, projectsFree planfrom $18/month per user
22HubSpot CRMSmall business, marketingAutomation, funnel, integrationFree planfrom $20/month per user
23PipedriveSmall business, salesDeals, pipeline, automationTest 14 daysfrom $14.90/month per user
24SalesDriveOnline Stores, eCommerceAutomation, Integrations, Profit14-day Trialfrom 349 UAH/month
25Less Annoying CRMSmall business, entrepreneursSimplicity, organization, customers30 day trial$19/month per user
26Zoho CRMSmall business, medium businessSales automation, contact management, reportingFree plan (up to 3 users)from $20/month per user
FAQ

FAQ

? What does marketing automation provide?
Increased efficiency, improved ROI, time and resource savings
? How to choose the best tool?
Consider business size, needs, integrations, and budget
? Which functions are important for sales?
Lead management, sales funnel, reporting, automation
? Is integration with other services necessary?
Yes, for data synchronization and process optimization
? How much does implementation and support cost?
The cost depends on the chosen solution, tariff, and scope of work